Sales Forum

Get together with sales and business development colleagues from other industries for a short seminar, idea-sharing and networking session. Today, you will be challanged to improve your global selling skills by Value & Solution selling. There are seven easy steps that you should follow to improve your success in the sales environment. The main questions that will be answered are how you can find your clients business challenges, how to overcome barriers and how to guide and support your clients through their approval process.

Would you like to profitably grow your sales and become your client’s trusted consultant. By changing how you communicate and offer support you can change from competing at lowest price, to charge a fair higher price because the client appreciates your special value. The first step is to move from product selling to “solution selling”. Learn how to improve your information gathering, asking about needs, and story-telling skills so that you can offer a total solution with attractive benefits.

In our seminar we look at selling across cultures – how to change your communication style to match your clients’ needs. We also look at solution selling industry best practices, and how to implement them in your organization. The learning style is interactive and based on peer to peer consulting.


The final stage is “value selling” where you are not offering a product at all – just an improvement in your client’s profits. By understanding your client’s business model well, and collecting many useful industry benchmarks, you can move away from the downward pressure of “cost plus” pricing to a new value pricing model based on a fair share of the extra profitability you provide. We discuss the steps for you and your company to move in this direction, whilst keeping your clients happier than ever.

Former Events:

Solution Selling & Value Selling“, by Jon Lynch, CEO of K.K. Tsunago

“How to develop an intellectual conversation with your customer”, by Hidetoshi Hoyama, Business Development Director at Gartner Japan

“Game your Sales: How To Turn Potential Customers Into Raving Fans Without Busting Your Budget”, by Stephan Sauerburger, CEO & Creative Director at Chromosphere Productions

“Global Mindset in Japanese Business”, by Takashi Nakagaki, Dow Agrosciences Sales Specialist

What You Will Learn

  • Seven Steps to Improve your Global Selling
  • The right mindset
  • How these steps satisfy customer needs to give a sense of fulfillment
  • Several case studies of domestic and overseas Corporations employing similar elements with great success

Agenda & Schedule

19:00: Introduction by JIC

19:10: Guest-speaker

19:40: Group discussions: how to apply in own situation

20:00: Break / Networking

20:10: Share and prioritize key challenges

20:30: Peer consulting on own needs: in interest groups (may also divide into gaishikei / nikkei kigyo)

21:30: Finish (optional drinks in local pub)

Langauge of Instruction


“Always do your best. What you plant now, you will harvest later.”

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Upcoming Sales Forums

* Note: Additional events might be added. Dates may change.

Thu. 05/11

Thu. 07/06

Our Pricing
Always know what you’ll pay.
Single Seminar
Join a single seminar.

¥2,500 in advance

¥4,000 at the door

Join all of our events for an entire year!

¥120,000 April sale

¥150,000 retail price

If you can’t come to the program after signing up, instead you can come to one of our other programs.

Payment Option
We’re adding more options in the nearby future.

Pay through PayPal

Single Workshop
J-Global Passport

Pay through Bank Transfer

by using the following details:

Account Name: カブシキガイシャツナゴ(株式会社Tsunago)
Account Number: 0147802
Account Type: 普通
Bank Name: Mitsubishi Tokyo UFJ
Branch Name: 五反田(支店)
Bank Code (銀行コード): 0005
Branch Code (支店コード): 537

Pay at the Door

and pay our regular price.

Please do still Sign Up for the event so we know you’re coming.



B2 Yaesuguchi Kaikan, 1-7-20 Yaesu, Chuo-ku, Tokyo, 〒103-0028 (SMBC Nikko Shoken is 1F)
Do you still have any questions?
Contact us any time!